The Iconic

Introducing L'Iconique , a campaign that fuses the understated style characteristic of classic cars with casual style. We were inspired by iconic cars and the way of life of those we imagine their owners to be... Where would they go for a coffee? What would they do on a Sunday afternoon?

This is how we created a character and dressed him in the most iconic pieces of the season. From ultra-light trench coats to round-neck knitted sweaters , safari jackets in earth tones , washed jeans or retro sneakers . A selection of items that evoke trends from the past and that have been worn by icons such as Ralph Lauren or Steve McQueen .

In addition, each of the pieces we have used for this campaign has arrived in limited units, as they have been manufactured by local brands from different countries such as France, Italy or Spain. Some of them, such as Bl'ker, have arrived at Fulham for the first time this season.